سامانه مدیریت و نظارت بر تبلیغات شهری

نوشته شده در توسط F.gholami
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تبلیغات شهری

از آنجایی که در سال های اخیر، سازماندهی تابلوهای تبلیغاتی به عنوان یکی از مباحث مهم و پر چالش در حوزه تبلیغات شهری درآمده است، راهکار انتخابی شرکت صفارایانه برای شناسایی تابلوهای تبلیغاتی و صنفی، استفاده از فناوری پردازش تصویر و بینایی کامپیوتری است که براساس برداشت تصاویر پانورامای ۳۶۰ درجه و پردازش و تحلیل داده های برداشت شده می باشد. در این شیوه کاربران قادر خواهند بود عملیات شناسایی و اندازه گیری تابلو های تبلیغاتی و صنفی را به طور نیمه خودکار در محیط مجازی انجام داده و آخرین وضعیت موجود در بانک اطلاعاتی جامع تصویری، توصیفی وجغرافیایی را ساماندهی نمایند. به ارگیری این سامانه در شهرداری دستاوردهای زیادی چون کاهش زمان برداشت اطلاعات از سال و ماه به هفته و ساعت، کاهش فاصله زمانی برداشت و استفاده از اطلاعات، افزایش کیفیت و دقت اطلاعات، ارائه اسناد غیر قابل انکار برای توصیف وضعیت تابلوها و کاهش فضای حاشیه ای و چانه زنی بین تیم های اجرایی و نیز صاحبان مشاغل و اصناف را در بر خواهد داشت.
تبلیغات شهری

امکانات سامانه مدیریت و نظارت بر تبلیغات شهری:

  • دسته بندی و نگهداری اطلاعات تابلو های صنفی و تبلیغاتی براساس موضوعات مختلف و نمایش پراکنش آن ها
  • شناسایی نیمه خودکار تابلوهای تبلیغاتی و صنفی در محیط مجازی براساس پارامترها و الگوهای مشخص شده
  • شناسایی برندهای تبلیغاتی به صورت خودکار با استفاده از الگوریتم های پیشرفته بینایی کامپیوتری
  • ابزارهای اختصاصی برای شناسایی تابلو های صنفی و تبلیغاتی از میان تصاویر پانوراما
  • اندازه گیری خودکار ابعاد تابلو های صنفی و تبلیغاتی از روی تصاویر پانوراما براساس الگوریتم های پیشرفته
  • اندازه گیری خودکار ابعاد تابلو ها (طول، عرض، ارتفاع و مساحت) در محیط مجازی
  • مکانیزه نمودن فرآیند صدور مجوز تابلوهای تبلیغاتی و صنفی و ارائه خروجی های مناسب از اطلاعات
  • انجام تمامی محاسبات مربوط به عوارض تابلوهای صنفی براساس فرمول های تعریف شده و نگهداری سوابق آن ها
  • نگهداری اطلاعات مربوط به قراردادهای تابلوهای تبلیغاتی و خودکارسازی فرآیندهای مربوط به آن
  • تعریف هشدارها و کنترل های لازم برای قراردادهای تابلوهای تبلیغاتی
  • ارائه گزارشات مختلف از وضعیت تابلو های مجاز و غیر مجاز و نمایش پراکنش آن ها بر روی نقشه
  • گزارشات آماری و تحلیلی از درآمد حاصله از تابلو های تبلیغاتی بر اساس نوع و موقعیت آن ها
  • گزارش قرارداد های منعقدشده در بازه های زمانی مختلف (ماهانه، سه ماهه، شش ماهه و سالانه)

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